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As consumers continue to cut the cord, the opportunities for marketers to find new audiences in streaming media are growing by the day. But achieving adequate campaign reach and improved return on advertising spend (ROAS) has become more difficult due to the fragmentation of content across dozens of platforms and hundreds of FAST channels and AVOD publishers.
What are FAST and AVOD? FAST stands for Free Ad-Supported Television. FAST Channels are live linear channels available via about twenty streaming platforms. Streaming platforms typically host 250-400 FAST channels. AVOD stands for Ad-Supported Video On Demand. AVOD content is typically in the form of “free” TV shows or movies and delivered across some hybrid platforms (subscription & advertising) and the same streaming platforms that host FAST Channels.
At StreamVantage, we work with marketers with a consultative approach to enable CTV campaigns with incremental reach and superior ROAS. There is no one-size-fits all solution. We work with advertisers and their agencies to craft customized campaign solutions via audience and contextual targeting at competitive ad rates.