StreamVantage Blog
Four Reasons Why CTV Ad Buyers May Want to Rethink the Upfronts This Year
The CTV upfronts have begun and kick into full force with the IAB Newfronts this week. And so the tradition of slick, glittery upfront presentations continues as media companies attempt woo brands and their agencies with new content, data, and AI. But this year CTV ad buyers may want to rethink their upfront strategies.